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Today's world is a very challenging place in which to do business. The relationship between consumers and brands is constantly evolving. Why? Because consumers are changing. They are more confident, more demanding and more dynamic than ever before and it is increasingly hard for marketers to keep up.

The Trend Tracker is designed to capture consumer trends that represents a coherent framework for understanding why consumer act the way they do. These trends are rooted in Engine's own pool of social observers.

The Trend Tracker is organised against three key areas:

Identity

Changing Lives

Changing World